More than instruments of time, we see our watches as quiet companions, carriers of memory, markers of rhythm, and subtle expressions of personal style. At their best, watches sit at the intersection of design, history, and engineering, a rare harmony that invites lasting fascination. This blend creates not only objects of enduring relevance, but vessels for intergenerational enjoyment and shared memory. In this spirit, our brand speaks to a culture of appreciation: for craft, for heritage, and for the everyday beauty of measured time.

Xaviv, born in 2025, is led by a father and son team who share a deep love for watches - by trade, one crunches numbers, the other saves lives. Might you want to learn more about us, be sure to click below.

Our brand name finds its origin in the ancient Latin word VIVAX—a term embodying vitality, endurance, and spirited survival. These qualities are intricately woven into every timepiece we create, ensuring not only longevity, but a timeless expression of vigor and sophistication.

With XAVIV, we aim to reintroduce classically proportioned, distinctively shaped timepieces to the market, challenging the notion that dress watches are unsuitable for daily wear or lack durability. Our designs combine elegance with resilience, making them ideal for both seasoned collectors and the broader audience.